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Alzheimer`s, Memory Loss and Beta Amyloid. - By Larry RichardsThe effect of the buildup of beta amyloid in the brain, caused by a variation of a gene known as CYP46, is memory loss better known as Alzheimer`s. People who suffer from Alzheimer`s more often have high levels of beta amyloid which collect in clumps, called senile plaques in the brain. Most researchers now agree that beta amyloid buildup is most certainly involved in the disruption of memory and thought. Excessive buildup of beta amyloid is also associated with high levels of cholesterol in the brain.Gingko Biloba, a botanical, is also a powerful antioxidant. It has been the focus of recent media reports as a potential treatment for Alzheimer`s disease. Because of its antioxidant properties, scientists at McGill University in Quebec have demonstrated (in tissue culture) that one form of gingko biloba can prevent the oxidative damage by beta amyloid. Scientists examined how taking 120 mg a day of a ginkgo biloba extract affected the rate of cognitive decline in people with mild to moderately severe dementia due to Alzheimer`s disease and vascular dementia. Phosphatidal Choline Serine stimulates acetylcholine output and the synthesis and release of dopamine. Phosphatidal Choline Serine is also thought to reverse memory decline. Human trials have demonstrated memory improvement, improvements in lucidity, outlook upon life, and in the general ability to cope with the concerns of the day and to function socially. Coenzyme Q10 helps to prevent neuron damage that leads to Alzheimer`s Disease. It`s naturally produced by the body but its level declines with age. Coenzyme Q10 is another powerful antioxidant that protects the body from free radicals and helps preserve vitamin E, the major antioxidant of cell membranes. Vitamin E is a powerful biological antioxidant. Antioxidants such as vitamin E protect your cells against the effects of free radicals, which are potentially damaging byproducts of the body`s metabolism. Free radicals can cause cell damage that may contribute to the development of cardiovascular disease and cancer. It makes sense then to incorporate good nutrition and supplements that can help reverse memory loss as you get older. Biotrex Vitamins is one company that incorporates the same ginkgo biloba extract and these other powerful antioxidants into its Memory+ vitamin formula. Larry Richards is president of Biotrex Vitamins and Nutriceuticals, a manufacturer of the highest quality vitamin formulas for anti-aging, sports recovery, memory, attention, and arthritis. Products can be seen at www.biotrexvitamins.com Are You Using a Chess or Checkers Small Business Marketing Strategy? - By Jeremy CohenUntil the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player?s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to more satisfying victories and defeats.Chess is a more complicated game than checkers as there are more variables. Therefore, much more thought and concentration is required to win a game of chess than is required to win a game of checkers. Like chess, marketing your business is a complicated endeavor. A successful chess player anticipates future moves and will position his pieces in such a way that each piece helps add strength to other pieces already in place. A successful marketing strategy is no different than a winning chess strategy. Every move you make must reinforce previous and future moves. Instead of rooks, bishops and queens the moves made in the game of marketing are made with advertisements, web sites, marketing messages, brochures and so on. As a small business owner you don?t risk losing pieces to your opponent you risk losing business to your competitors. Great chess players have a strategy that helps them win with consistency. Here?s a marketing strategy you can use to consistently win new business. Focus Your Marketing Target your market with a marketing message that speaks directly to the population you serve. A marketing message is a phrase or sentence that clearly demonstrates who you help and the problems you solve. Develop and use your marketing message as often as you can. Doing so will help get your business get noticed by those most likely to buy from you. Use your marketing message in your marketing materials, your website and any and everywhere your business comes in contact with potential clients. Effective use of a marketing message can be a small business owner?s best friend. A good one will work hard for you to generate new business and will never ask for anything in return. Inspire Action Once you?ve used your marketing message to grab hold of your prospects? attention, be it at your website, after reading one of your ads or an article you?ve written, be sure you clearly instruct them to take the action you want. It doesn?t matter what the action is as long as it requires them to provide you their contact information so you may continue marketing to them. Offer something useful and free in exchange for their information. Give away free recipes if you?re a caterer or tips on designing bouquets if you?re a florist. Just be certain to give clear directions about what should be done next to move your sales process along. Build a Relationship After you?ve successfully culled from your prospects? their contact information it is now time for you to develop a relationship with them. The nature of the relationship you develop should be one that makes it clear that you know your prospect is out there, that you understand your prospects? problems and that you can help solve your prospects? problems. Common methods for developing relationships with prospects are distributing articles, publishing an ezine and conducting surveys. Be sure to include your marketing message with every article, ezine or survey. Over time you will become the obvious solution to your clients? problems when they decide to take action to solve what concerns them. Move Your Marketing forward Using each of the above methods will help you position your business much like a champion chess player positions his pieces. In the end victory and more sales will be yours. Copyright 2005, Jeremy Cohen and Better Marketing Results The author, Jeremy Cohen, helps small business owners and professional service providers attract more clients, grow their business and be more successful with his marketing strategy and web site enhancement coaching service and his marketing guides. Get his free marketing strategy guide : Jumpstart Marketing: More Profits, Clients and Success at: http://www.bettermarketingresults.com/ Project index
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